Companies - Active Partners

Premium members' club and leisure operator

A members club like no other. For people in the creative industries, no suits allowed. We worked with Nick to help build the foundations for international expansion.

Naturally fast food

Fast food doesn’t need to be unhealthy. LEON created the category of Naturally Fast Food, showing that fast food can taste good, do you good and be affordable. We supported LEON on its mission to make it easier for everyone to eat and live well.

The global pioneer in immersive entertainment

Secret Cinema constructs long form immersive encounters that transport audiences inside the most genuine and scintillating of cinematic worlds. We helped Secret Cinema become the world’s leading immersive entertainment company.

The worlds finest cycling clothing and accessories

Rapha was founded to honour the sport of road racing. We helped Simon build this industry defining brand based on truly innovative products, unique rides, and inspiring stories.

A burger restaurant inspired by great British produce

Simple, quality-focused and affordable. Honest Burgers do one thing, and do it well. We’re helping Tom, Phil and Dorian build one of the best loved brands in the UK restaurant market.

Redefining workwear for today's modern career woman

A luxury workwear brand that inspires and empowers the most discerning professional women.

Life-sustaining, thirst quenching beer

A pioneering UK craft brewery on a mission to create the best beer experiences in the world.

Outdoor wear inspired by the sea

Born out of a love for the sea, Finisterre produces high quality clothing and accessories that are long-lasting, sustainably sourced and responsibly manufactured. We inspire customers through the stories we tell, blending beautiful, authentic content with innovative, considered product.

Championing unique homewares in a world full of sameness

The leading online marketplace for vintage and antique goods, Vinterior brings the best independent sellers into one place, making unique, characterful and sustainable homewares easy to find and purchase.

The home of natural comfort

Piglet is a direct-to-consumer brand offering a range of high-quality bedding, sleepwear and soft home products that are simple, responsibly-sourced, and low-maintenance.

Reviving three centuries of optical legacy

Handmade spectacles and sunglasses, including bespoke, made-to-measure and the highest clinical care. Cubitts is on a mission to become the world's finest spectacle maker.

High-performance skincare that combines the best of science with the best of nature

A digitally native skincare brand with a 'less-is-more' ethos, offering science-led products that are affordable, sustainable, and focus on delivering real results.

Closing the gender gap in tech globally

Tackling the tech diversity gap by supporting women into coding education and employment for free.

Transforming the riding experience through game-changing tech

Classified develops innovative technology for the bike and e-bike industries, the first of its kind to allow riders to change gears instantly under full power.

Bespoke fine jewellery

Optimising technology, service and design to enable customers to capture their story through jewellery.

Sustainable activewear without compromise

TALA is a direct-to-consumer athleisure brand on a mission to make conscious consumption easier and more affordable for everyone.

Tours for travellers who love to learn

Cultural and historical tours and experiences led by deep subject-matter experts in over 50 cities around the world.

The ultimate trading experience for watch enthusiasts

A digital platform for buying and selling pre-owned luxury watches, leveraging data and technology to create a transparent, engaging and low friction experience.

Tailor-made holidays by local experts

By carefully hand-picking the best local travel companies, TravelLocal delivers unique and authentic experiences on your tailor-made trip whilst supporting the local economy.

Setting a new industry standard for cat care

KatKin is the UK’s leading fresh food brand for cats, providing vet-formulated fresh food using 100% real meat that keeps cats healthy.

Craft coffee and well-travelled food

Caravan brought the antipodean, ‘well-travelled’ all-day-dining and coffee culture to the UK, where the ethos is bold flavours, vibrant and healthy ingredients, global influences, with relaxed and approachable service.

Affordable luxury sushi with a Nordic touch

Sticks’n’Sushi creates outstanding food experiences centred around different types of sushi and grilled skewers of meat, all served within beautifully designed restaurants.

The UK’s leading cycling retailer

People who love cycling know Evans Cycles. Nearly 100 years old but changing with the times. We worked tirelessly with family owners and the management team to breathe new life into the brand, and modernise the business.

The UK's #1 marketplace for servicing and repairs

Getting your car fixed just got easier. WhoCanFixMyCar.com connects thousands of drivers to Britain’s best local mechanics, mobile technicians and dealers. We worked with Al and Ian to build the UK’s leading marketplace for car servicing and repairs.

Rewriting the rules of mini golf

Puttshack combines tech with mini golf to create an immersive and competitive socialising experience for everyone.

Next-level fried chicken

London’s much-loved cult chicken burger sensation serves quick, tasty fried chicken with house-made dips, hand-made buns, cold beers & good vibes.

Taking the junk out of junk food

A healthier-for-you sweet bakery brand using food science to develop lower-calorie sweet treats, starting with doughnuts, but moving into other categories.

High-performance and inclusive cosmetics

A premium colour cosmetics brand, founded by makeup artist and influencer, Jamie Genevieve (1.4m Inst. and 1m YT followers) offering everyone playful, confidence-boosting, and purposeful makeup.

Unlocking wider access to affordable loans

Reinventing credit scores to offer affordable loans and create a more financially inclusive world through open banking. Plend leverages data ignored by the credit bureau and uses machine learning to predict risk.

Dynamic near home workspaces

Creating work and cultural venues in commuter towns for the 'Work Near Home' era. Patch spaces contain private desks, offices and communal spaces that also host public and private community-based events.

Next generation fan engagement

An all-in-one engagement and loyalty platform for creators to directly track and reward their fans and promote their work, events, and merchandise.

Holistic childcare for the modern world

MEplace is an early years nursery group promoting both physical and mental health.

Leading the grow your own revolution

Roots takes underutilised, greenbelt land around towns and cities and turns it into allotments. They provide customers with everything they need to grow their own - an allotment, seeds, tools community and more.

The future of fabric recycling

An innovative fabric recycling company making an important new contribution to the UK’s circular economy by creating more supply of recycled materials for reuse. Starting with carpets, Innovate Recycle currently operates the first and only carpet recycling facility in the UK, producing reclaimed polypropylene.

Premium, community-led padel clubs

Building the UK's largest premium padel community through pay-to-play courts and social spaces.

Veterinary care for the modern pet parent

Creature Comforts is redesigning the entire vet experience by focusing on preventative pet care, vet satisfaction and tech enablement.

Group adventures for millennial solo travellers

Specialists in adventure tours for solo travellers in their 30s and 40s. Flash Pack focuses on creating meaningful friendships across the globe by curating small groups of likeminded travellers on incredible holidays.

Water less boring

Sipgood is redefining hydration, with all-natural Infusion Drops that transform any bottle of water into a delicious soft drink. No added sugar and 98% less CO2E than traditional bottled beverages.

High-quality, affordable fragrances

Disrupting the premium fragrance market through affordable access to high-quality, unique fragrances with convenient discovery, purchase, and gifting experiences.

Award-winning bone broth

The UK’s fastest-growing natural, high-quality bone broth brand. Broth is a functional food benefitting gut health, joint health, collagen production, menopause and more.

Daily faith guide for busy Muslims

Providing practical guidance from the Quran to help the two billion Muslims worldwide better understand the teachings of Islam and apply them to their daily lives.

Helping men build sexual confidence

Using science-led, expert created and clinically proven techniques, Mojo provides digital therapeutics to help men understand and address the psychological causes of erectile dysfunction, all without any pills.

Dog food for the next generation of pet parents

Convenient pantry fresh® dog meals that offer all the nutritional benefits of a home-cooked diet (filled with meat, veggies and superfood) and can be kept at ambient temperature.

'Legendary joyriding' cycling experiences

LeBlanq curates the world's finest weekends of cycling and gastronomy, pairing legendary riders with Michelin star chefs in some of the world's most iconic destinations. With the success of its weekend events, LeBlanq launched a premium cycling and culinary ‘Joyride Festival’ - the first of its kind.

Heritage butter for modern foodies

Co-founded by chef and restauranteur Thomas Straker, known on social media as the “king of butter” by his 4.5m+ followers, All Things Butter is disrupting the butter aisle with its organic, double-churned butter made with milk from British, grass-fed cows.

Helping families discover and book amazing local experiences online

An experience booking platform that removes the friction between discovering and booking experiences online, offering thousands of small to medium attractions at great value.

Empowering women to take control of their intimate wellbeing

First of its kind, over the counter, non-antibiotic serum used to prevent and treat urinary tract infections (UTIs).

The most flexible ski holidays, made easy

Inspire people to discover the power of the mountains, all year round. Using its unique in-house technology, Heidi offers the most flexible ski holidays, connecting people to low-cost, high-quality mountain destinations in a few clicks.

High-impact, nutrition-led supplements

ARTAH offers effective, evidence-based supplements and nutrition programmes, promoting a holistic and sustainable approach to wellbeing.

Digital run coach bringing the medicine of running to the masses

Promoting running as a means to improve mental wellbeing through personalised training plans, AI-powered feedback and community-driven motivational support.

We partner with founders building brands that define their category and the technologies reshaping the consumer experience