Skincare that combines the best of science with the best of nature

A digitally native skincare brand that offers science-led products that are affordable and clean, and focus on delivering real results

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Jamie Shuker



Jamie founded Facetheory in 2014, driven by the mission to provide consumers with the very best clean skincare products, at a price point they could afford. Since then, Facetheory has become one of the UK’s leading D2C skincare brands, with a large international active customer base and leading levels of customer satisfaction. Facetheory’s product formulations are developed in-house and are some of the most innovative on the market, making the most of natural ingredients to deliver products that are truly effective, as well as sustainable, vegan and cruelty-free.

We’re supporting Jamie and his team to supercharge international growth in key markets including Europe and the US, build out the team with best-in-class talent and continue to invest in research and development.