Facetheory
High-performance skincare that combines the best of science with the best of nature
A digitally native skincare brand with a 'less-is-more' ethos, offering science-led products that are affordable, sustainable, and focus on delivering real results.
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Jamie Shuker
2014
Jamie founded Facetheory in 2014, driven by the mission to provide consumers with high-performance skincare products, at an accessible price point. Since then, Facetheory has become one of the UK’s leading D2C skincare brands, with a large international active customer base and leading levels of customer satisfaction.
Facetheory pledge to make responsible, future-forward skincare. All product formulations are developed in-house and are some of the most innovative on the market, holding themselves accountable for delivering efficacious vegan products to the highest standard.
We’re supporting Jamie and his team to supercharge international growth in key markets including Europe and the US, build out the team with best-in-class talent and continue to invest in research and development.
In July 2024, Facetheory opened its first retail location with its London flagship store, an immersive space centred around a ‘lab-meets-store’ concept.
