We bring a wealth of experience from across the consumer sector, partnering with you every step of the way
Since 2004, we’ve been investing exclusively in the consumer sector, supporting founders to build iconic brands and fulfil their ambition through all stages of growth.
GROWTH
For consumer businesses poised for rapid growth, we invest an average cheque size of £5- 15m. Your business may be yet to breakeven, but is growing fast, has a strong product-market fit and is experiencing high levels of customer engagement.
EARLY-STAGE
We invest £200k – £1m into mission-driven brands, consumer technologies and the platforms powering their success. If you’re an early-stage business reshaping the consumer economy, we want to hear from you.
We back exceptional founders and brands set to redefine the consumer economy.
We look for brands with a distinct point of view and a truly differentiated product. They see the world differently and are reshaping the consumer experience.
We partner with brands building communities that inspire and delight consumers, generating exceptional levels of customer engagement as a result.
Founders are a brand’s magic. We back passionate founders with a clear purpose and vision alongside the drive to create something defining.
We invest in businesses where there is potential for rapid growth across all stages. From early-stage startups to young businesses that are growing fast but are yet to breakeven. And more established businesses with demonstrable potential for a step-change in growth.
We support mission-led teams and brands that care about people and the planet. Consumers today engage with brands that reflect their values and take a stand for something.
We partner with companies with global ambitions. Based on years experience supporting companies to internationalise, we are on hand to help you with market entry strategies across different geographies and channels and general organisational scaling.
Companies need more than capital to grow and thrive. We are true partners, committed to accelerating the success of our portfolio brands.
Active Partners are consumer specialists. We immerse ourselves in all aspects of the consumer economy, listening acutely to consumers and uncovering opportunities where they demand change.
We invest in the iconic brands of tomorrow, backing outstanding businesses with exceptional levels of customer engagement that are poised for rapid growth. We seek to back category-defining brands, and challenger brands in large markets ripe for disruption.
We invest where we can genuinely provide insight and value, leveraging our collective knowledge and expertise. Our network within the consumer world runs deep, ready to help you with the best talent, support and advice needed to realise the full potential of you and your brand.
We have built our business by backing founder-led businesses. Our success is driven by our partnerships and far from stifling entrepreneurial flair, we seek to amplify it.
We understand the challenges of scaling businesses and the balancing act of maintaining the spirit of innovation with the need to introduce processes and people to realise the potential. We support you to curate the business and the brand at the same time.
We value trust, openness, and collaboration above all and take time to ensure we are aligned on objectives and motivations.
We are engaged partners who will champion and challenge you and your business. We don’t interfere with the day-to-day running of the business, but we are there for you whenever you need us.
Our focus is on issues that drive equity value creation. We push when we see potential, but we are fiercely protective of your time. Some of the ways we will support you include:
We are committed investors, with a long-term, growth perspective. We understand the time and effort needed to build a brand.
Our capital is flexible. Our cornerstone investors are consumer entrepreneurs who understand what it takes to build world-class businesses.
We are not constrained by strict investment horizons, nor are we looking for quick wins.
