The ultimate trading experience for watch enthusiasts

A digital platform for buying and selling pre-owned luxury watches, leveraging data and technology to create a transparent, engaging and low friction experience.

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Ross Crane and Christy Davis



Ross and Christy founded Subdial out of a passion for watches and a desire to provide transparency in the opaque pre-owned market. Since then, Subdial’s commitment to building trusted relationships with the buyer and seller communities has allowed them to rapidly gain popularity among watch collectors as well as those looking to buy their first luxury piece.

With the acceleration of luxury online and growing interest in collecting as investing, Subdial’s platform is uniquely positioned to offer the watches and experience collectors value. We’re supporting Ross and Christy to enhance the customer experience, product innovation and tech as they bring an unrivalled trading experience to enthusiasts around the world.