We back founders building the iconic consumer brands of tomorrow

We back founders building the iconic consumer brands of tomorrow

We back founders building the iconic consumer brands of tomorrow

We back founders building the iconic consumer brands of tomorrow

We back founders building the iconic consumer brands of tomorrow

We back founders building the iconic consumer brands of tomorrow

Active Partners is a consumer-focused investment firm, partnering with visionary founders to create world-class businesses. We invest in mission-driven brands that redefine entire categories and build communities that inspire and delight consumers.

Our Portfolio

Supporting you to fulfil your ambition through all stages of growth and global expansion

Approach

Classified Cycling secures €22 million led by Active Partners to disrupt the cycling industry through game-changing technology

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Active Intros: Meet Nick Green

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How to build a brand story and craft your tone of voice – an Active event with Sonder & Tell

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TodayTix Group acquires Active Partners portfolio company Secret Cinema, the global pioneer of immersive entertainment

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"Our longstanding partnership with Active has been fundamental to Rapha’s growth. From the very beginning, they shared my passion and belief in the vision and supported us tirelessly to build and scale the brand globally while always staying true to its core mission."

Simon Mottram

Founder

"It is such a privilege to work with the incredible team at Active. From the start, they really believed in our vision and understood the demand for beautiful, stylish yet work-appropriate clothing for women. The Active team has been vital in helping us to become a high-growth brand selling internationally across the globe. We are so excited to continue this partnership and reach even greater heights with the teams support."

Polly McMaster

Founder & CEO

"We partnered with Active when we had just one restaurant and a huge vision and the team provided vital support to grow the business to over 70 restaurants across Europe. Active brings brand expertise and business acumen coupled with the dynamism and empathy required to help founders to turn a vision into a reality."

John Vincent

Chief Executive & Co Founder

"Active Partners has been instrumental in helping to make sure we have the right people in the room. They got it from the beginning, which means we can continue to grow Tala, while keeping its ethos and everything that makes it special."

Grace Beverley

Founder & CEO

"We’re thrilled to be working with Active Partners. Their focus on community-first brands and experience with founder-led businesses has already proven invaluable. I admire how they are actively seeking out female founders, supporting the next generation of women in leadership."

Jessica Hanley

Founder & CEO

"Before making the decision to partner with Active, we received numerous approaches from interested parties looking to invest in Northern Monk. For us, ensuring the fit was right was always essential, no matter what the funds would allow us to achieve. With Active, we saw an opportunity to partner with an organisation with a keen sense of brand and a passion for growing values led businesses. They were best in class in their field, and it was clear there was a win-win opportunity to be had.  "

Russell Bisset

Founder

"Whenever I hear Founders say they want "supportive" investors I wonder exactly what they mean. For TravelLocal, as a scaling business in a huge but competitive sector, supportive means succinct and constructive critique – it keeps us sharp and the business on the right path. Nick and the Active team know what they're doing, having done it many times before. This support is crucial and strengthens the business."

Huw Owen

Co Founder

"Active Partners is a supportive investor who listens carefully to founders and respects the management team's expertise, striking the right balance between knowing when to challenge us, firmly yet empathetically, and when to let us make the call. The Active team encourage us to think about the bold moves we need to make to build a category-defining brand and to take a step back from the whirlwind of day-to-day operations and think about the big picture. They have also been very generous with their time helping us hire senior members of the team, and in sharing insights from the market. "

Sandrine Zhang Ferron

Founder & CEO