Vinterior raises £8M ($11M) Series A led by Active Partners to become Europe’s leading curated vintage marketplace for home decor


London, 23rd September 2021: Vinterior, the leading marketplace for curated vintage furniture and home accessories, today announces that it has raised £8m in Series A funding led by Active Partners. The investment will be used to supercharge international growth and product innovation, build out the Vinterior team, and bring sustainable, vintage and antique home decor to consumers across Europe. Existing investors, including Venrex, also participated in the round. 

Today’s consumers are increasingly looking for unique, characterful furniture that is both stylish and sustainable. However, the furniture market remains largely fragmented; customers must either settle for mass-produced ‘fast furniture’, splash out on expensive design stores with long lead times, or spend hours traveling to vintage stores and antique dealers in the hope of finding a hidden treasure. 

London-based Vinterior opens up the world of vintage and antique furniture to both trade and consumer buyers everywhere, enabling them to discover and purchase unique, high-quality, characterful pieces through its online marketplace. Championing small, independent businesses, Vinterior hand-picks the best vintage sellers and connects them with its growing online community of design-conscious consumers and trade professionals. Vinterior offers buyers a highly-curated selection of furniture, lighting, art, textiles and home decor, encompassing a wide range of styles including mid-century and art deco as well as British and French antiques. Vinterior’s broad selection of pieces offers something for everyone, and empowers customers to shop stylishly and sustainably no matter their budget. 

Co-founders Sandrine Zhang Ferron and Leslie Fournier founded Vinterior in 2016 after experiencing first-hand the long, frustrating struggle of trying to find unique, characterful and sustainable design for their homes. Their vision was to create a welcoming, curated marketplace that opens up the vintage market to a wide, digital audience, so Sandrine quit her job in finance, learned to code and partnered up with Leslie to launch the platform. Since launch, Vinterior has grown from just a dozen dealers in London to over 1,800 sellers from over 30 countries, who have sold over $200m in vintage and antiques in the past year. The company has seen 120% year-on-year revenue growth and has been acquiring buyers profitably for more than a year. Vinterior is hugely popular with buyers and sellers alike: the company is rated as ‘excellent’ on Trustpilot, with a score of 4.6, and has a seller NPS score of 60. 

Vinterior today has a team of 43 employees, based in London and remotely. The latest investment will be used to fuel further growth, as Vinterior looks to expand across Europe and build out its teams across product, engineering and marketing. 

Sandrine Zhang Ferron, CEO and co-founder of Vinterior, said: 

“We founded Vinterior on the belief that vintage offers a better, more sustainable way to consume and a way to decorate your home in a truly unique and meaningful way. We believe that everyone – whether furnishing their first London flat or their country home in the Cotswolds – should have the option to live stylishly and sustainably. It’s been an incredible journey so far, and we’re delighted to have Active Partners on board for this next chapter as we expand our team and business across Europe.”

Tom Profumo, Investor at Active Partners, said: 

“Vinterior is, quite simply, an online treasure trove. Its exceptional collection of beautiful, high-quality furniture and home accessories offers something for every home, and opens up access to the vintage market to consumers around the world. With the rise of recommerce and the circular economy, consumers are increasingly prioritising sustainability alongside style, driving increasing demand for vintage. We’re thrilled to be working with Sandrine and her team, and can’t wait to see what this next chapter holds.”

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