A cold water surf company

Winter is when surfers in the British Isles get excited. It’s when the swells are biggest and spots start lighting up. But it’s also when the weather is most cruel. We’re helping Finisterre own a niche - the world’s finest cold-water surf company.

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Tom Kay


Since Active partnered, Finisterre has focused on building sales momentum, improving product margin and quality, and laying the operational foundations for growth - from a new warehouse, to financial processes and ERP system.

Product range has grown from c.100-700 styles, gross margin has increased by c.7%, customer numbers have tripled and sales have grown fivefold. The team are now executing a multi-channel growth stategy following the launch of their flagship store in London.