Artah secures £2.85 million as it gears up for European expansion

29/10/2024

ARTAH Nutrition has just closed a £2.85 million fundraising round led by Paris based Five Seasons Ventures, with participation from Active Partners and a consortium of consumer-focused angel investors. The capital raise will be used to accelerate growth across the digital and retail landscape, fuel territory expansion, and drive innovative new product development. Uniquely positioned and with a devoted customer base, ARTAH plans to bring their award-winning product portfolio to the EU market in 2025.

ARTAH was founded in 2021 by Rhian Stephenson, a Nutritional Therapist and Naturopath, with the goal of helping people feel better and live better through clinical-grade food supplements and nutrition programmes. Since its inception, ARTAH has expanded from a small portfolio of specialist products to a complete supplement collection, using clinically proven, bioavailable actives with targeted dosages to achieve maximum results.

Since launch, ARTAH has quickly gained significant traction, demonstrating impressive growth through its DTC site and with select retail partners, including Selfridges and Wholefoods Market UK. With this round of capital, ARTAH aims to accelerate its expansion across new channels and enhance its growth strategy. The funds will also support product development and clinical trials to solidify its position as the UK’s leading clinical-grade supplement brand.

Rhian’s own struggles with health in her childhood have fuelled her passion for health and wellbeing. After visiting countless medical specialists who couldn’t find the root cause or her condition, working with a Naturopath was the only thing that helped her. After changing her diet and restoring her system with targeted supplements, she was able to not only heal, but thrive. ‘That experience solidified my belief in the transformative power of nutrition, and it drives my mission to help others achieve the level of health they’re striving for’ says Rhian, who created ARTAH to deliver high-quality, trustworthy supplements and nutrition programmes to empower people with the tools they need to feel and function well.

Rhian Stephenson, Founder of ARTAH said: “Our bodies have an amazing ability to thrive, but in today’s food environment, this is becoming increasingly difficult; with the drastically reduced nutrient content of food, the effects of food processing, environmental changes and the physiological demands of our modern lifestyle, there are big nutrient gaps; we simply aren’t getting what we need. Only 12% of the population are metabolically healthy, so functional foods and high-quality supplements are essential tools for the maintenance and optimisation of health.”

Niccolo Manzoni, Founding Partner at Five Seasons Ventures, highlighted: “We are proud to be partnering with Rhian and the ARTAH team to empower people to take control of their health and wellbeing. ARTAH is a first mover in the metabolic health category and has the knowledge and vision to become the category leader in the space. They operate in a unique area of the high growth supplements market by meeting consumer demand in digestive health, metabolic health, cellular health and longevity, and pulling it all together with nutrition. Having witnessed Rhian successfully build Psycle into a recognized and trusted brand across the UK fitness space, we are confident in her expertise to once again address an important area of health.”

Courtney Sawatzke, Early-Stage Investor at Active Partners added: “Today’s consumers face an overwhelming amount of choice and conflicting information when it comes to their overall health. Rhian is building an exceptional lifestyle brand that cuts through the noise, delivering science backed, efficacious products and actionable nutrition advice. The impressive growth of ARTAH to date is testament to Rhian’s deep expertise in nutrition and naturopathy, as well as her clear understanding of her customers. We’re excited to partner with her to expand this unique offering to more consumers in the UK and beyond.”

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