We aim to invest £5m-£15m+ over the life of an investment. We take minority or majority positions depending on the company size and stage.
We are sector specialists, focusing exclusively on the consumer sector. We invest where we can genuinely provide insight and value.
We like brands that people shout about. We only invest in businesses where there are exceptional levels of customer engagement – usually it’s already there, sometimes that’s the vision.
We have built our business by backing founder-led businesses. For us, it's as much about the entrepreneur as it is the idea. We look for passionate founders and teams with vision and energy.
We invest where there is potential for rapid growth. By focusing on businesses that are at a similar stage - and often facing similar challenges - we are better able to leverage our collective knowledge and expertise.
We support young businesses that are growing fast but are yet to breakeven, and more established businesses looking for a step change in growth.
We partner with companies with real ambitions, often global. We work with our partners to internationalise, helping shape market entry strategies and negotiate JV agreements and commercial partnerships.
Active Partners are consumer specialists. We invest in the iconic brands of tomorrow, backing outstanding businesses with exceptional levels of customer engagement that are poised for rapid growth. We seek to back category defining brands, and challenger brands in large markets ripe for disruption.
We invest where we can genuinely provide insight and value, leveraging our collective knowledge, expertise and deep network within the consumer world to help realise the full potential of every brand and entrepreneur we back. Our network within the consumer world is incredibly deep, allowing us to find the best talent, support and advice for our partners.
We have built our business by backing founder-led businesses. And our success is driven by the entrepreneurs we partner with. Far from stifling entrepreneurial flair, we seek to amplify it.
We understand the challenges of scaling businesses and the balancing act of maintaining the spirit of innovation with the need to introduce processes and people to realise the potential. We help curate the business and the brand at the same time.
We work on solutions and progress. We value trust, openness and collaboration above all and take time to ensure objectives and motivations are aligned.
We are deeply engaged in the businesses we partner with.
Our style is direct. We challenge openly and the entrepreneurs we partner with enjoy the rigour of our involvement. We don’t interfere with day-to-day running of the business, but we’re on call when needed. We dial-up and dial-down our involvement, according to the needs of our partners, their teams and the business.
We focus on issues that drive equity value creation. We push where we see potential, but are fiercely protective of management’s time.
We are committed investors, with a long-term, growth perspective. We understand the time and effort needed to build a brand.
Our capital is flexible. Our cornerstone investors are consumer entrepreneurs who understand what it takes to build world class business. We are not constrained by strict investment horizons, nor are we looking for quick wins.