CONSUMER FOCUS

We are sector specialists, focusing exclusively on the consumer sector. We invest where we can genuinely provide insight and value.

CUSTOMER ENGAGEMENT

We like brands that people shout about. We only invest in businesses where there are exceptional levels of customer engagement – usually it’s already there, sometimes that’s the vision.

VISIONARY FOUNDERS

We have built our business by backing founder-led businesses. For us, it's as much about the entrepreneur as it is the idea. We look for passionate founders and teams with vision and energy.

GROWTH POTENTIAL

We invest where there is potential for rapid growth. By focusing on businesses that are at a similar stage - and often facing similar challenges - we are better able to leverage our collective knowledge and expertise.

FOR PROFIT

We support young businesses that are growing fast but are yet to breakeven, and more established businesses looking for a step change in growth.

AMBITION

We partner with companies with real ambitions, often global. We work with our partners to internationalise, helping shape market entry strategies and negotiate JV agreements and commercial partnerships.

How We Work

Companies need more than capital to grow and thrive.

Don’t think of us as just capital. Money is the easy part.

Sector Specialists,
Growth Experts

Active Partners are consumer specialists. We invest in the iconic brands of tomorrow, backing outstanding businesses with exceptional levels of customer engagement that are poised for rapid growth. We seek to back category defining brands, and challenger brands in large markets ripe for disruption.

We invest where we can genuinely provide insight and value, leveraging our collective knowledge, expertise and deep network within the consumer world to help realise the full potential of every brand and entrepreneur we back. Our network within the consumer world is incredibly deep, allowing us to find the best talent, support and advice for our partners.

Founder-friendly Partners

We have built our business by backing founder-led businesses. And our success is driven by the entrepreneurs we partner with. Far from stifling entrepreneurial flair, we seek to amplify it.

We understand the challenges of scaling businesses and the balancing act of maintaining the spirit of innovation with the need to introduce processes and people to realise the potential. We help curate the business and the brand at the same time.

We work on solutions and progress. We value trust, openness and collaboration above all and take time to ensure objectives and motivations are aligned.

Engaged Investors

We are deeply engaged in the businesses we partner with.

Our style is direct. We challenge openly and the entrepreneurs we partner with enjoy the rigour of our involvement. We don’t interfere with day-to-day running of the business, but we’re on call when needed. We dial-up and dial-down our involvement, according to the needs of our partners, their teams and the business.

We focus on issues that drive equity value creation. We push where we see potential, but are fiercely protective of management’s time.

We help management clearly define strategy. A shared vision and collective understanding of how to achieve it are essential for success. We offer a fresh perspective, strategic expertise and consumer insight. Whilst empathising with the founder, we bring a different point of view.
We help define and build the operational infrastructure, structural and process rigour, and resource capabilities required to rapidly scale.
We leverage our network to attract and retain the right talent, access to experienced operators and industry experts.

Long Term Thinkers

We are committed investors, with a long-term, growth perspective. We understand the time and effort needed to build a brand.

Our capital is flexible. Our cornerstone investors are consumer entrepreneurs who understand what it takes to build world class business. We are not constrained by strict investment horizons, nor are we looking for quick wins.