All Things Butter secures £2.2 million investment to back national retail rollout

13/05/2024

Six months since its launch, British butter brand, All Things Butter, co-founded by chef Thomas Straker and Toby Hopkinson, has closed a £2.2 million seed funding round. The new investment follows successful launches in Sainsbury’s, ASDA and Ocado, and aims to fuel further rollout into additional national retailers and establish an international supply chain.

The round was led by private equity firm, Access Industries, with further support from Active Partners and Hollywood producers Josey McNamara and Thomas Ackerley who produced 2023’s biggest box office hit, Barbie and the much-talked-about comedy thriller, Saltburn. The latest investment follows a round of pre-seed funding in September 2023 of over £530,000.

Alongside supporting the brand’s fast-growing UK distribution, the investment is earmarked to open an international supply chain to reach American and Middle Eastern markets. The brand also looks to further expand its product portfolio for 2024, comprising a four-strong range (Salted, Unsalted, Garlic & Herb, Chilli). All Things Butter aims to highlight the versatility of butter to consumers, all whilst supporting farmers up and down the country with their revenue pledge via RABI (Royal Agricultural Benevolent Institution).

All Things Butter Co-founder, Toby Hopkinson said: “We are delighted to close our second round of investment to continue fuelling the growth of All Things Butter. At only six months since launch, we are incredibly grateful for the commitment from our new and existing investors which will allow us to accelerate our journey even further. We have a clear mission to bring heritage butter to modern foodies, showcasing that great butter can elevate everyday eating and even hold nutritional value. We have an exciting year ahead for All Things Butter, so watch this space!”

Tom Profumo, Partner at Active Partners added: “Despite being one of the largest categories in the dairy market, worth over £1.8bn, the butter aisle has seen little innovation since the development of spreadable butter in the 1980s. All Things Butter is bringing a totally fresh approach to the category with its focus on British farming, unique butter flavours and the elevation of butter-based recipes through its chef-led and social-first approach. We are excited to partner with Toby and Tom to bring its British heritage butter to more consumers across the UK and beyond.”

The brand launched in November 2023, following the success of Thomas Straker’s All Things Butter social series that reached an audience of over one billion. In just six months, All Things Butter has sold nearly 250,000 blocks of butters. The brand aims to disrupt the traditional, heritage-led dairy industry with the first chef-led approach that introduces a flavour range, puts British farming at the forefront, and donates 1% of its revenue to farming charity RABI. The butter is made on Brue Valley Farm, where the same family has been churning butter for generations. All Things Butter uses a unique approach where its British cream is churned not once, but twice, resulting in a fresh and exceptionally creamy butter.

All Things Butter has witnessed a strong entrance to market, recently securing its first in-store supermarket listings in Sainsbury’s and ASDA, with further stockists including Ocado, Planet Organic, The Modern Milkman, GoPuff and Zapp.

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